Friday, September 18, 2015

Billy Fuccillo Kia's Huge Failure Rating

Better Business Bureau Rates Fuccillo Kia Of Cape Coral Huge "F"
FORT MYERS, FL. -- You've seen Billy Fuccillo on TV and either hate the commercials or love them. Selling Kia brand automobiles at his Cape Coral dealership, he claims to be the largest Kia dealer in the world and closes every commercial with "It's Huge."

But, like his advertisements, it's not always the whole truth you get. In the car business, there's lots of tricks to sell cars and Fuccillo is a master of most of them. A little puffery here and a little misleading word there,,,it's all part of the game to get cars sold fast.

Fuccillo plays up his "huge" dealership and gifts and prizes he regularly give to buyers but unless customers check carefully they'll miss one huge red flag, the local Better Business Bureau review of Fuccillo Kia.

The West Florida Better Business Bureau has given Fuccillo Kia of Cape Coral a failing or "F" grade for at least the last year. 

The BBB says the grade was a result of the "complaints filed against business, Failure to respond to 2 complaints filed against business, 4 complaints filed against business that were not resolved, and the Length of time business has taken to respond to complaint(s)."

The BBB cites 38 complaints against the Cape Coral dealer in the last three years with 14 in the last 12 months. From the total over three years, 18 complaints were about service or products, 14 for advertising and sales issues, 4 for billing and collection issues, and 2 for warranty issues.
And is Fuccillo Kia the largest Kia dealership in the world as Fuccillo claims?  One Florida Kia dealer might take issue with that.

Rick Case Kia in Sunrise, Florida has a giant 260,000-square-foot dealership standing five stories high claiming it's the world's largest Kia dealership. It's so large that it holds the dealership's entire inventory of 600 new and used cars all inside in a climate-controlled environment, as one trade magazine story reported.
But it all depends on what the word "huge" means. Announcing a new store in Wesley Chapel, Florida, a news release in May, 2015 said "The Fuccillo Automotive Group, the largest Kia dealership in the world 7 years running.."  So maybe Billy Fuccillo is talking numbers of Kia stores. 

He sell reportedly near a 1,000 cars a month in Cape Coral, quite a percentage to financially challenged buyers with less than great credit,  so maybe it's the number sold. Five years ago Fuccillo's New York store won the number one title for the most Kias sold via internet leads.

What Billy Owns In Florida - A Huge Success Story

Fuccillo started in the car business back in 1980, two years after attending Syracuse University on a football scholarship. He started buying car dealers' trade-in vehicles, reconditioning them and selling them at dealer auctions for a nice profit splitting it with the dealership for which he worked.

Having saved a large nest egg from his car sale profits, he bought a Dodge dealership in 1989 in Adams, New York, with $125,000. He bought a second dealership in 1990, beginning a string of dealership purchases all over the country. He says he liked to buy a dealership cheap, and then sell it two years later for a big profit.

He's owned automobile dealerships in California, Nevada, New Mexico, and the Carolinas. His base, however is New York.

William B. Fuccillo owns Fuccillo Ventures of Florida, Inc. and Fuccillo Enterprises of Florida, Inc. since May 2014 and Fuccillo Associates of Florida, Inc. started in 2011 and Fuccillo Affiliates of Florida, Inc. started in 2010, all based in Cape Coral but with an Adams, New York mailing address. 

Other Florida corporations he solely owns: It's Huge Of Florida, Inc., WFB Aircraft Management, Inc., a new corporation in 2015, WFB Reinsurrance of Florida, Inc., WFB Properties of Florida, Inc., and four other real estate corporations.

36 comments:

  1. Anonymous8:15 AM

    I have problems with the Kia in Wesley chapel fl They have Lied and cheated me, Very dishonest salemen and Office managers

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    1. The guy annoys me but the guy is doing what it looks like he planned to do which is marketing his brand. We are all talking about him whether it is good or bad his name is out there. People that do not realize that they are paying for the so called free tv, cruise, etc. Those are the people he is targeting. He isn't targeting the consumers that actually research what is the actual value of the car and I don't mean what they show you on the invoice. I mean the actual dealer price minus rebates, monthly & quarterly manufacturer incentives and so on. Someone who is going to commit to a car just because he or she can get a free tv or a cruise is not the smartest shopper. Billy your commercial are annoying but I give you mad props. You are doing what you set out to do

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  2. Anonymous3:38 AM

    Billy Fuccillo is the greatest guy ever

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    1. If I were to buy a Kia, I most definitely would not buy from him! I think he is the worst TV personality I have ever seen!!!

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    2. Anonymous10:21 PM

      Too bad this article wasn't proofread. Such poor grammar unfortunately reflects more negatively on the author than the words do about this business. For what it's worth, this dealer's TV commercials are further proof that Kia dealers are only out to take advantage of the buying public, especially the typical Kia customer who doesn't know any better & really can't afford a car anyway. That's a shame, because Kia's cars have actually become quite good - too bad their dealers are so crappy.

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  3. Anonymous3:40 AM

    http://www.syracuse.com/us-news/index.ssf/2015/08/billy_fuccillo_huge_30000_check_flooded_veteran.html Read this for more info ...

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  4. He is a serious bussinessman. As a result he is rich but seems to be working dailey for his riches. When he makes a deal that sounds too good to be true he is just being a great salesman the public on the other hand need to be smart enough to understand every facite of the deal and not expect the world for a dollar. It is what it is and he is good at it, I believe he could sell ice to the Eskimos. I have two trucks, a car and a jeep so I do not need a thing but if I did I would definately head to one of his dealerships!

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    1. Ever try spell check? Typical Kia customer?

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    3. Daily, facet, definitely

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  5. Bought our car there, went on the cruise and had a good time. No strings, no gimmicks so I have no problem going back.

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    1. I certainly hope that you didn't think your cruise was "free". There is no "free" lunch--or any other thing. The price of the cruise was worked into the sales price of the car. I spent over two decades in the car business and I am telling you that the cruise was NOT FREE.

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  6. My daughter bought her first car on her own,she was excited and so proud of herself. She used the car to go to work and roaches were coming out of the seats and speakers. She called Kia in cc for a whole week and no one would help her, finally she went in today, and was told she could leave her car and they would clean it the best they could. But she couldn't get a loaner til her car was done,because she's not 27, but she was old enough to purchase a car. The car salesman refused to talk to her anymore and told her she had to find her own way home. "How walking with my 4 yr old son, she asked him"? He walked away so she left with the car. What can we do about these people?

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    1. If they offered to fix the car that is all they are OBLIGATED to do. Normally, the age for getting a rental car or loaner is 25. NOT 27. However, the law may be different in Florida than Colorado. What can "WE" do about these people? Well "WE" can't do anything other than try to get them to fix the car. The next time your daughter drops off a car she should find out IN ADVANCE if a loaner/rental will be available for her and, if not, someone should follow her to the dealership and give her a ride home. BTW, most dealerships have shuttle vans to take the customer home and many will come back and pick them up too. Did the dealership have a shuttle van and, if they did, what happened there?

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  7. I wondering what is going on with Billy and I love to see him at Kia commercial I hope everything is ok with him.

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    1. He ruins my dinner with his stupid commercials............four in a row!!!!!

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    2. Funny all the good comments are all uknown and the real comments have real names lol fake fake fake the guys a crook and annoying

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    3. They must create all their own positive reviews, there actually is a website that pays to create phoney reviews for companies.

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    4. Preston10:35 AM

      THIS GUY SOUNDS LIKE A SCAM ARTIST!!!!! He is a disgrace to radio advertisment. If anybody buys so much as a sandwich from this guy they need to get their heads checked. He isn't hungry and could care less about you and your money only him and his! PERIOD!!!!! If he stops airing those commercials I would have a little more respect.

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  8. Anonymous4:04 PM

    We were offered a 500.00 gift card as an incentive to lease a 2015 Forte when we were uncertain enough to back out of the deal. We did accept, we're told when the card would be available, went back to get it, and were refused. We were told we could only get it on a certain day and that day had passed. We were not warned about the limit to one day. Why couldn't they have mailed us the card like they mail all their promotions to us?

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  9. Anonymous4:11 PM

    I remember when they opened up in NY. I also remember being told to stay away from them when I bought my first car in Watertown which isn't far from their home base in Adams. These guys are shady. I advise you to stay away. I think an F rating from the BBB should say it all for you!

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  11. Anonymous7:22 PM

    Went to the Wesley Chapel location to possibly purchase 2 new vehicles. Salesman was very sarcastic telling me right off the bat that I was not allowed to park my high end Sorento in front of the building- that was for new vehicles. We were not allowed to look at vehicles- had to sit in a packed "showroom" and wait for a car to be brought to us to look at. We didn't go there to sit in a hot room packed with tables and chairs and ask permission to see a car. We finally left and said we would go to where we purchased my Kia off the show room floor and basically said "you just do that good riddance". Guess he didn't need two more sales to finish off the month. Will not go back to that circus.

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  12. I wouldn't buy a car there just because of his obnoxious behaviour and commercials, and how he steps all over the lady in the commercial.

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    1. You talking to me? You don't think this guy is obnoxious?
      They're gross
      That poor girl holding a mic but never used it, ought to hit him with it and walk off

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    2. Preston10:36 AM

      This guy is a crook in plain site and it boggles my mind how anyone can support this charlatan. Can we get a petition to have his commercials removed? lol

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  13. Anonymous11:51 AM

    What happened to the truck load of cars they were showing a few weeks ago they said they were going to give away?

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  14. Anonymous11:52 AM

    yes he said it was goona be a baskeball shot from 1/2 court, then a golf tournament... now he doesnt talk about the winner anymore, i dont think it was real

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  15. Anonymous4:41 PM

    I get hugely sick when the huge ads come on TV and either turn off the sound or the TV. No I never would consider buying a car from a Fucillo dealership in spite of the huge buys available fearing I would be hugely taken to the cleaners. Please start some other campaign based on anything else as the current ad campaign has hugely run it's course.

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  16. Anonymous4:59 PM

    I own a Kia and definitely did NOT buy it from this Billy guy. He looks so dishonest and so tired of the commercials. Are they ever going to go away! I mute and turn away from the TV when the commercials come on. BTW...who is that blond girl that stands by his side. A wife? A girlfriend? And notice she only wears long sleeve shirts/jackets in the middle of summer. What is she covering up?

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  18. I wish Billy would stop spitting on me thru the TV in his commercials.
    GROSS!
    He looks like a heart attack waiting to happen.

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  19. Anonymous10:52 PM

    Caroline is an actress...she's married to someone her age and lives in Charlotte. TRUMP 2016!!!

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  20. Anonymous6:26 PM

    Pull the TV ad belittling your office employee pulling his hair. That is bullying, not trying to be HUGE selling your vehicles.

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  21. Anonymous12:12 PM

    Because of his nauseating commercials, if I wanted a Kia, I would buy from the nearest Kia dealer regardless of a better price. Mr "Huge" is revolting .....

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