FORT MYERS, FL. -- William "Billy" Fuccillo and Caroline Renfro are probably Southwest Florida's most recognizable personalities, pitching cars hundreds of times daily on radio, TV, and through direct mail promotions.
In April, the duo gave away an advertised million dollars, at $1,000 for each new car purchase or lease. In May, Fuccillo has charted an "entire Royal Caribbean Cruise Ship!" says his ads. The cost is reportedly $1.5 million.
But, can the average car buyer get those "Huuuge" deals offered? Probably not.
This month's 34" by 22" gigantic mailing piece promotes the Kia line of cars at Fuccillo's Cape Coral, Florida dealership, enticing prospective customer to lease a car with $0 down and as low as $179 monthly on a 2013 Kia Soul. Or hop up to a near top of the line $0 down, $279 monthly Sorento LX.
To get customers into the dealership, Fuccillo is offering 25 winners, $1,000 each, prizes including iPads, a Kindle Fire, Nintendo Wii, and $1,000 Target gift cards.
Fuccillo says "You could be the instant winner of a 2013 Kia Soul" as an extra bonus. And this month, a five-day "Majesty of the Seas" cruise for "2,248 of their closest Kia customers" by purchasing or leasing one of the dealership's "1,000 new Kias available."
What You'll Likely Receive...
It's very unlikely customers will qualify for the low payments advertised, say automobile consumer watchdogs, and unlikely to get any of the high dollar gifts offered. Instead visitors can expect a $5 gift card to Target.
The primary kicker is the customer must quality for certain rebates for those prices, including rebates for military personnel, college graduates, and "owner loyalty." a discount for current Kia owners. Most customers, of course are not going to qualify for those.
A look at the very small print at the bottom of the mailing, and the disclaimers below each car price discloses the low price is after rebates, discounts, and then added to the payment will be taxes, tags, and "additional equipment."
The prices are also for "well-qualified buyers," those with great credit ratings. Don't expect the average person to qualify. And don't expect "no down payment" if your credit is not stellar.
What About Those Gift Drawings?
The promotions offered by Fuccillo Kia Of Cape Coral is sponsored in conjunction with American Hole'n One. American offers contest "insurance," paying off when customers actually win an expensive prize. Not that the odds of winning are great. They aren't.
To cut way down on the odds, winners of the electronic gifts, the $1,000 Target card, and the new Kia must have received "an original mail piece...addressed to you." We determined that the mailing list being used by Fuccillo and American Hole'n One has names and addresses that are at least 11 years old. The name on your mailing piece may not even have your name on it. You can't win if that's not your name.
"Submitting a mailer addressed to another person or on behalf of another person is prohibited." says the disclaimer's fine print.
The fine print goes on to say winners have to pay their own federal, state and local taxes, registration fees and insurance. A big surprise in the very unlikely event you win a $16,000 car and immediately have to figure how to pay taxes due on it.
And those prizes for just showing up? Two iPad minis are theoretically available. Odds of winning? One in a half million. The same odds for the one $1,000 Target gift card, the Nintendo game system, and the Kindle Fire, and the 2013 Kia.
But, the odds get better for smaller gift cards. One in 50,000 for the $100 card, better odds but chances are you aren't going to win even that.
So what will you really win if you show up in person? Odds are you'll get a $5 Target card. The odds are 499,986 to 500,000. Everyone wins.
And note "unclaimed prized will not be awarded." So, it's very likely no prizes will be given out except those $5 gift cards.
And the $1,000 cash to 25 lucky winners? The catch is here: you have to sign up with a registration form during the month, then you have to be physically present at the dealership on May 31, when the 25 winners will be randomly drawn. You must be present to win, says the small print.
And winners, be ready to pay the tax on that as an IRS W-9 miscellaneous income form will be submitted for your signature. After going through all this, you'll get that lucky check in seven days.
About The Cruise
The five-day cruise for Kia buyers (or leasers) leaves Miami on December 9th at 4:30 p.m. arriving in Nassau, Bahamas the next morning. The next day it goes to Coco Cay, a private island, and then the Key West the next day, and docking back in Miami at 7 a.m. December 13. There's no substitutions allowable, only the Kia customer and a guest can go.
Prices for interior or outside staterooms in December for a Royal Caribbean 5-day, 4-night cruise normally cost between $220 and $579 per person.
Billy And Caroline - A Huge Advertising Partnership
Fuccillo started in the car business back in 1980, two years after attending Syracuse University on a football scholarship. He started buying car dealers' trade-in vehicles, reconditioning them and selling them at dealer auctions for a nice profit splitting it with the dealership he worked for.
Having saved a large nest egg from his car sale profits, he bought a Dodge dealership in 1989 in Adams, New York, with $125,000. He bought a second dealership in 1990, beginning a string of dealership purchases all over the country. He says he liked to buy a dealership cheap, and then sell it two years later for a big profit.
He's owned automobile dealerships in California, Nevada, New Mexico, and the Carolinas. His base, however is New York. He started his Fort Myers area store two year ago and as luck would have it high gas prices, and a shall we say "huge" inventory of Kia vehicles have done well for Fuccillo.
Caroline Renfro, the gal who never gets to finish the TV commercials before Billy says, "It's HUGE, Caroline, It's HUGE," has been acting in the Fuccillo commercials for many years. Originally from North Carolina, Caroline met Fuccillo when had a dealership there. His son also attended school there for a while.
She worked for JTA Talent in Charlotte, N.C., and has done other car dealership commercials other than the "huge" ads for Fuccillo, including ads for a Greensboro, N.C. Kia store.
Update July 2013: Where's Caroline? Caroline has been conspicuously missing from the TV and radio advertising this month. Billy says on the commercials that Caroline is looking for another cruise ship. Fuccillo is holding a Huge Cruise 2 promotion for new car buyers in July and supposedly Caroline is in South Florida somewhere negotiating to book another 1,000 or so cruise ship rooms for the second Kia cruise. (The first cruise is scheduled for December.)
More Fuccillo Stories On Southwest Florida Online
They are "giving" away nothing...He is paying for it from profit made off the people he sells to. Trust me, I used to be in the car business, he is giving away nothing. BTW, the millions in advertisement is paid by the consumer also. Considering all of this....hmmm, seems as if the customer is getting?????
ReplyDeleteThank you for explaining how business works. What could there possible be to give away if there were no profit?
DeleteNow this guy is boasting about his 25 Dealerships in NY. The Guy is a pitch man The only huge deals are in Fuccillo's favor.I wonder how stupid he thinks all the people are. Giving credit like mad in an area that was so devastated during the housing crisis you would think people would know better and not fall for these scams. I would never buy a Car from a Dealership that is reluctant to give me a price out the door Not MSRP which they always quote with No money down and so much a month. This is a Scam supreme.
DeleteIf you really want to do something huge billy... donate cars to freecharitycars.org... a none profit organization helping families in need. Now thats Huuuuugggggeeee!!!!!
ReplyDeleteWINK tv has inundated us so severally with this fat, obnoxious,slob.shouting with his finger in our face that we have stopped tuning in to WINK
ReplyDeleteWink TV 95.3FM and many more putting this garbage on the TV and Radio. The worst part of this is that Fuccillo is addressing what they think are a bunch of Idiots. They might be right if anybody actually falls for this line of garbage. Free Cars Free Cruise Free 60" TV Nothing is free in this life PEOPLE "WAKE UP"
DeleteWhere is Caroline? She hasn't been on the commercials the past couple of weeks?
ReplyDeleteShe's drunk in Miami....
DeleteA lot of negative comments from a lot of sore losers. Where do any prizes come from when any company has a promotion or a giveaway? From the profits, of course. If they didn't make money they wouldn't give some back. The odds of winning are terrible, but so are the odds of winning the lottery. Where does the lottery winnings come from, the profits. How many people enter the lottery compared to how many win? I have never bought anything from Fuccillo, but I come down and put my name in the drawing and collect my $5.00 Target gift card and, by the way, I won a new Kia on 1/31/2012 and $1250 on 7/31/2013. Terrible odds?
ReplyDeleteYes, I got a 1099 for the taxes, like a lottery winner, but tell me, the last time any of you bought a car or just stopped in to look around what did the dealer give you? At least Fuccillo is giving some back to the people that support him. And how dare you suggest giving cars to charity with the thousands of dollars that Billy has given to the local food banks and various local charities, get your facts right and take your foot out of your big mouth!
sounds like you definitely work for the dealer and only the dealer would call his customers losers. My buddy works for a dealer and they call their leasing customers goats. This is what dealers really think of their clients.
DeleteSure you won a car !!
DeleteYou must know where Caroline is , tell me
DeleteIt's funny reading this I also won a car from fuccillo on 1/31/13 which I did defer for a cash buyout of 10,000 cash . There where tons of fees to drive off with the car about 8,200 so I did the smart thing !
ReplyDeleteWhat is your name so I can look you up in person and see if this is you posting and not the manager of the dealer like I know you are.
DeleteI agree, definitely one of Billy's b*tches :)
DeleteNothing is free, dealers make little money on the new vehicle itself and their profit is really made on financing and leasing as well as service. Nothing is free you can bet the $1000 cruise has been built into the lease price of every single vehicle. The only person who really loses is the person who buys or leases from his dealership. I call it a scam, what do you call it?
ReplyDeleteWhat is your name so I can look you up in person and see if this is you posting and not the manager of the dealer like I know you are.
DeleteYou are wrong, on a new car there is profit,based on the car on how much of a profit. A new small care thay is 15,200 profit of around $500. Same car higher model thaT cost $21000 a profit of 1,100. Then you don't see the dealer money of a minimum of 300. Plus, you make money off all the financial aspect. You get approved for 4.99% but in the end, you made them money because your rate was most likely 2.99 so they get the kickback of thay 2% on top of all the profit of the car. It gets really good if you have no clue on your trade, and they can resale it most of the time Fuccillo will make 4 to 6 thousand. So, ya think again.
DeleteHowever, Fuccillo has given back to the people unlike most dealership, he is a very hard working man. But, everyone of his employees are scared of him and afraid to go to him when things are bad. They don't want to lose there jobs. So, u have a issue it will be pushed under the rug and not spoke of. You call him he tell you to call adams, ny. So, ya great guy.
You are wrong, on a new car there is profit,based on the car on how much of a profit. A new small care thay is 15,200 profit of around $500. Same car higher model thaT cost $21000 a profit of 1,100. Then you don't see the dealer money of a minimum of 300. Plus, you make money off all the financial aspect. You get approved for 4.99% but in the end, you made them money because your rate was most likely 2.99 so they get the kickback of thay 2% on top of all the profit of the car. It gets really good if you have no clue on your trade, and they can resale it most of the time Fuccillo will make 4 to 6 thousand. So, ya think again.
DeleteHowever, Fuccillo has given back to the people unlike most dealership, he is a very hard working man. But, everyone of his employees are scared of him and afraid to go to him when things are bad. They don't want to lose there jobs. So, u have a issue it will be pushed under the rug and not spoke of. You call him he tell you to call adams, ny. So, ya great guy.
The jealousy and envy showing in all of these negative comments is almost laughable. Negativity is like a virus that spreads like wildfire to anyone with an unhappy lifestyle or just plain unhappy with life. Yes, I did lease a Kia and yes, I did go on the cruise. Com on you negative, jealous and envious unhappy people. I'm sure you have lots of negativity to give to me!
ReplyDeleteOk here's a ? How come we won a cruise but whe we went to register its going to cost us $156 per person. I can get a cruise for that price and I don't need to get into dept to get a cruise. Billie if you want to make it huge don't say its free . When it isn't
ReplyDeleteI got a FREE cuise from Fucillo, the only thing I had to do was pay my own travel. I did buy a new car, but I had planned to do it anyway.
DeleteRead it properly and you will see that you ONLY pay the $156. pp IF YOU BOOK and DON'T SHOW! I recently bought a car from Fuccillo and it was the best experience I have ever had with a dealership. Plan to go on the cruise as well at NO CHARGE except the cost of getting to the port.
ReplyDeleteThe fine print is indeed fine print, and if you can manage to read all the way through it, you will find you must pay the fees, taxes, and pre-paid gratuities to go on the cruise, according to the latest Huge mailing received just today.
DeleteI bought a chevy Silverado from billy here in Niagara falls, his trade values were the best in the twin cities, no not connected to the dealer. Old GM factory worker
ReplyDeleteCaroline is getting fat, I mean HUGE GROWING WAISTLINE. She must be on the same diet as that drunken slob Billy. I never saw a business owner who did commercials while they were drunk except for Billy. He must have a huge drool pile up on his pillow when he wakes up from one of those drunken casino commercial shoots
ReplyDeletewhat the hell does that have to do with anything? Ass.
DeleteLoosers stay away from live TV. Get Sirius radio also .who in their right mind would go on a cruise with these jerks.
ReplyDeleteI went on the last cruise he did in December of 2014 it was a blast thats all I can say.
ReplyDeleteWere you able to upgrade your cabin?
DeleteThey should be banned from tv and radio just for being in your face type commercials.I mute tv as soon as i here them.
ReplyDeletePlease get that annoying loud man off your commercial. He is absolutely awful. I turn off your commercial everytime it comes on. We are New Yorkers and he drives us crazy. Think what he does to other people. I would never buy a car from your company because of him. he most certainly is not an asset to your company.Thank you for your consideration for all the people watching TV.
ReplyDeleteBoy You Hit he Nail on the Head . I was born and raised in New York.But NEVER remember anyone ever being as obnoxious ,and anoying as Big Mouth Billy on the air waves. Tho muting the T.V. or being able to change the channel by remote does not lessen the fact that I would rather sit, watch and listen to the emergency test pattern for an hour then have to put up with the HUGE LOUD MOUTH one more time !
ReplyDeleteI hate these commercial - I would never buy from this guy.
ReplyDeleteAgree! What a lousy commercial.
DeleteHe is fat and gross but play "Game the Fuccillo". I believe it entails calling a dealership when your show is ruined by the slob. Just don't forget to log in those minutes and hours!
DeleteExpect a carnival, Expect somewhat in experienced sales person. Check yourself if you don't have good credit you can expect what you get. If you do have good credit and worked hard for your worthiness then you'll get a good deal. Took a 24 month lease on a Cadenza and I'll see what happens after 24 months. But you can get a good deal, do your homework.
ReplyDeleteI never met the guy, I actually like his commercials, and if you don't you can turn them off. And nobody needs to buy a car from him. I haven't yet but some day will, just because I think he deserves a shot to earn my business. If you don't feel that way then go buy some where else and see if you can do better. If you can, then post it here with all the details, just like you folks who want him to post all the details of how he twists your arm to come in and then holds you hostage until you buy something.... some of you are insecure and jealous, and you made this guy your target. Grow up, and change the channel if you don't like him.
ReplyDeletei bet you're voting for Trump too
DeleteThe owner is a slob who is just despicable. He floods the airways in upstate NY with his low level disgusting commercials. I believe there still is game called "Game the Fuccillo". That involves keeping their sales people occupied for as long as possible with no intentions of buying a vehicle. This can be done on the phone or in person. More points for doing this at multiple sites in Florida and NY. You might enjoy it most when you have been unable to watch a single TV show without seeing his ugly face multiple times. When you are frustrated, just pick up the phone and talk with a salesperson. Be polite. Then go to the fb web page and log the minutes and dealership name. I'm not sure what the winners get because I've not read the website rules in a while.
ReplyDeleteThe problem is that he airs 8-10 commercials in an hour show so you can't avoid them without giving up watching TV. It isn't a matter of changing channels because he floods all channels with the commercial and there are 8-10 in an hour long show. He is disgusting. But remember you can always play the "Game the Fuccillo" by calling the dealerships and occupying the sales people for as long as possible. Get to know each one very well. Talk with them each time a commercial comes on TV. Let that be your prompt for picking up the phone and entering "Game the Fuccillo". I'm sure that the sales people would want to get to know the viewing public. Don't forget to log your hours and dealership!
ReplyDeletethe only thing HUGE, is his mouth, his nose and Caroline's HUGE ass
ReplyDelete