Thursday, May 16, 2013

Billy And Caroline Giving Away Huge Kia Deals?

World's "#1 Kia Dealer" Spending Million On Promotions

FORT MYERS, FL. -- William "Billy" Fuccillo and Caroline Renfro are probably Southwest Florida's most recognizable personalities, pitching cars hundreds of times daily on radio, TV, and through direct mail promotions.

In April, the duo gave away an advertised million dollars, at $1,000 for each new car purchase or lease. In May, Fuccillo has charted an "entire Royal Caribbean Cruise Ship!" says his ads. The cost is reportedly $1.5 million.

But, can the average car buyer get those "Huuuge" deals offered? Probably not.

This month's 34" by 22" gigantic mailing piece promotes the Kia line of cars at Fuccillo's Cape Coral, Florida dealership, enticing prospective customer to lease a car with $0 down and as low as $179 monthly on a 2013 Kia Soul.  Or hop up to a near top of the line $0 down, $279 monthly Sorento LX.

To get customers into the dealership, Fuccillo is offering 25 winners, $1,000 each, prizes including iPads, a Kindle Fire, Nintendo Wii, and $1,000 Target gift cards.

Fuccillo says "You could be the instant winner of a 2013 Kia Soul" as an extra bonus. And this month, a five-day "Majesty of the Seas" cruise for "2,248 of their closest Kia customers" by purchasing or leasing one of the dealership's "1,000 new Kias available."

What You'll Likely Receive...

It's very unlikely customers will qualify for the low payments advertised, say automobile consumer watchdogs, and unlikely to get any of the high dollar gifts offered. Instead visitors can expect a $5 gift card to Target.

The primary kicker is the customer must quality for certain rebates for those prices, including rebates for military personnel, college graduates, and "owner loyalty." a discount for current Kia owners. Most customers, of course are not going to qualify for those.

A look at the very small print at the bottom of the mailing, and the disclaimers below each car price discloses the low price is after rebates, discounts, and then added to the payment will be taxes, tags, and "additional equipment."

The prices are also for "well-qualified buyers," those with great credit ratings. Don't expect the average person to qualify. And don't expect "no down payment" if your credit is not stellar.

What About Those Gift Drawings?

The promotions offered by Fuccillo Kia Of Cape Coral is sponsored in conjunction with American Hole'n One. American offers contest "insurance," paying off when customers actually win an expensive prize. Not that the odds of winning are great. They aren't.

To cut way down on the odds, winners of the electronic gifts, the $1,000 Target card, and the new Kia must have received "an original mail piece...addressed to you." We determined that the mailing list being used by Fuccillo and American Hole'n One has names and addresses that are at least 11 years old. The name on your mailing piece may not even have your name on it. You can't win if that's not your name.

"Submitting a mailer addressed to another person or on behalf of another person is prohibited." says the disclaimer's fine print.

The fine print goes on to say winners have to pay their own federal, state and local taxes, registration fees and insurance. A big surprise in the very unlikely event you win a $16,000 car and immediately have to figure how to pay taxes due on it.

And those prizes for just showing up? Two iPad minis are theoretically available. Odds of winning? One in a half million. The same odds for the one $1,000 Target gift card, the Nintendo game system, and the Kindle Fire, and the 2013 Kia.

But, the odds get better for smaller gift cards. One in 50,000 for the $100 card, better odds but chances are you aren't going to win even that.

So what will you really win if you show up in person?  Odds are you'll get a $5 Target card. The odds are 499,986 to 500,000. Everyone wins.

And note "unclaimed prized will not be awarded." So, it's very likely no prizes will be given out except those $5 gift cards.

And the $1,000 cash to 25 lucky winners? The catch is here: you have to sign up with a registration form during the month, then you have to be physically present at the dealership on May 31, when the 25 winners will be randomly drawn. You must be present to win, says the small print.

And winners, be ready to pay the tax on that as an  IRS W-9 miscellaneous income form will be submitted for your signature. After going through all this, you'll get that lucky check in seven days.

About The Cruise

The five-day cruise for Kia buyers (or leasers) leaves Miami on December 9th at 4:30 p.m. arriving in Nassau, Bahamas the next morning. The next day it goes to Coco Cay, a private island, and then the Key West the next day, and docking back in Miami at 7 a.m. December 13. There's no substitutions allowable, only the Kia customer and a guest can go.

Prices for interior or outside staterooms in December for a Royal Caribbean 5-day, 4-night cruise normally cost between $220 and $579 per person.

Billy And Caroline - A Huge Advertising Partnership

Fuccillo started in the car business back in 1980, two years after attending Syracuse University on a football scholarship. He started buying car dealers' trade-in vehicles, reconditioning them and selling them at dealer auctions for a nice profit splitting it with the dealership he worked for.

Having saved a large nest egg from his car sale profits, he bought a Dodge dealership in 1989 in Adams, New York, with $125,000. He bought a second dealership in 1990, beginning a string of dealership purchases all over the country. He says he liked to buy a dealership cheap, and then sell it two years later for a big profit.

He's owned automobile dealerships in California, Nevada, New Mexico, and the Carolinas. His base, however is New York. He started his Fort Myers area store two year ago and as luck would have it high gas prices, and a shall we say "huge" inventory of Kia vehicles have done well for Fuccillo.

Caroline Renfro, the gal who never gets to finish the TV commercials before Billy says, "It's HUGE, Caroline, It's HUGE," has been acting in the Fuccillo commercials for many years. Originally from North Carolina, Caroline met Fuccillo when had a dealership there. His son also attended school there for a while.

She worked for JTA Talent in Charlotte, N.C., and has done other car dealership commercials other than the "huge" ads for Fuccillo, including ads for a Greensboro, N.C. Kia store.

Update July 2013: Where's Caroline? Caroline has been conspicuously missing from the TV and radio advertising this month. Billy says on the commercials that Caroline is looking for another cruise ship. Fuccillo is holding a Huge Cruise 2 promotion for new car buyers in July and supposedly Caroline is in South Florida somewhere negotiating to book another 1,000 or so cruise ship rooms for the second Kia cruise. (The first cruise is scheduled for December.)

More Fuccillo Stories On Southwest Florida Online


  1. They are "giving" away nothing...He is paying for it from profit made off the people he sells to. Trust me, I used to be in the car business, he is giving away nothing. BTW, the millions in advertisement is paid by the consumer also. Considering all of this....hmmm, seems as if the customer is getting?????

    1. Anonymous6:11 PM

      Thank you for explaining how business works. What could there possible be to give away if there were no profit?

    2. Anonymous5:35 PM

      Now this guy is boasting about his 25 Dealerships in NY. The Guy is a pitch man The only huge deals are in Fuccillo's favor.I wonder how stupid he thinks all the people are. Giving credit like mad in an area that was so devastated during the housing crisis you would think people would know better and not fall for these scams. I would never buy a Car from a Dealership that is reluctant to give me a price out the door Not MSRP which they always quote with No money down and so much a month. This is a Scam supreme.

  2. Anonymous9:22 AM

    If you really want to do something huge billy... donate cars to a none profit organization helping families in need. Now thats Huuuuugggggeeee!!!!!

  3. Anonymous1:49 PM

    WINK tv has inundated us so severally with this fat, obnoxious,slob.shouting with his finger in our face that we have stopped tuning in to WINK

    1. Anonymous7:17 PM

      Wink TV 95.3FM and many more putting this garbage on the TV and Radio. The worst part of this is that Fuccillo is addressing what they think are a bunch of Idiots. They might be right if anybody actually falls for this line of garbage. Free Cars Free Cruise Free 60" TV Nothing is free in this life PEOPLE "WAKE UP"

  4. Anonymous8:29 PM

    Where is Caroline? She hasn't been on the commercials the past couple of weeks?

    1. Anonymous6:02 PM

      She's drunk in Miami....

  5. Anonymous2:56 PM

    A lot of negative comments from a lot of sore losers. Where do any prizes come from when any company has a promotion or a giveaway? From the profits, of course. If they didn't make money they wouldn't give some back. The odds of winning are terrible, but so are the odds of winning the lottery. Where does the lottery winnings come from, the profits. How many people enter the lottery compared to how many win? I have never bought anything from Fuccillo, but I come down and put my name in the drawing and collect my $5.00 Target gift card and, by the way, I won a new Kia on 1/31/2012 and $1250 on 7/31/2013. Terrible odds?
    Yes, I got a 1099 for the taxes, like a lottery winner, but tell me, the last time any of you bought a car or just stopped in to look around what did the dealer give you? At least Fuccillo is giving some back to the people that support him. And how dare you suggest giving cars to charity with the thousands of dollars that Billy has given to the local food banks and various local charities, get your facts right and take your foot out of your big mouth!

    1. Anonymous5:34 PM

      sounds like you definitely work for the dealer and only the dealer would call his customers losers. My buddy works for a dealer and they call their leasing customers goats. This is what dealers really think of their clients.

    2. Anonymous5:38 PM

      Sure you won a car !!

  6. Anonymous1:39 AM

    It's funny reading this I also won a car from fuccillo on 1/31/13 which I did defer for a cash buyout of 10,000 cash . There where tons of fees to drive off with the car about 8,200 so I did the smart thing !

    1. Anonymous5:38 PM

      What is your name so I can look you up in person and see if this is you posting and not the manager of the dealer like I know you are.

    2. Anonymous10:43 PM

      I agree, definitely one of Billy's b*tches :)

  7. Anonymous5:31 PM

    Nothing is free, dealers make little money on the new vehicle itself and their profit is really made on financing and leasing as well as service. Nothing is free you can bet the $1000 cruise has been built into the lease price of every single vehicle. The only person who really loses is the person who buys or leases from his dealership. I call it a scam, what do you call it?

    1. Anonymous5:35 PM

      What is your name so I can look you up in person and see if this is you posting and not the manager of the dealer like I know you are.

  8. Anonymous12:35 PM

    The jealousy and envy showing in all of these negative comments is almost laughable. Negativity is like a virus that spreads like wildfire to anyone with an unhappy lifestyle or just plain unhappy with life. Yes, I did lease a Kia and yes, I did go on the cruise. Com on you negative, jealous and envious unhappy people. I'm sure you have lots of negativity to give to me!

  9. Anonymous10:25 PM

    Ok here's a ? How come we won a cruise but whe we went to register its going to cost us $156 per person. I can get a cruise for that price and I don't need to get into dept to get a cruise. Billie if you want to make it huge don't say its free . When it isn't

    1. Michael Wafer, Baldwinsville N.Y.9:50 AM

      I got a FREE cuise from Fucillo, the only thing I had to do was pay my own travel. I did buy a new car, but I had planned to do it anyway.

  10. Anonymous8:28 PM

    Read it properly and you will see that you ONLY pay the $156. pp IF YOU BOOK and DON'T SHOW! I recently bought a car from Fuccillo and it was the best experience I have ever had with a dealership. Plan to go on the cruise as well at NO CHARGE except the cost of getting to the port.

    1. The fine print is indeed fine print, and if you can manage to read all the way through it, you will find you must pay the fees, taxes, and pre-paid gratuities to go on the cruise, according to the latest Huge mailing received just today.

  11. Anonymous7:34 PM

    I bought a chevy Silverado from billy here in Niagara falls, his trade values were the best in the twin cities, no not connected to the dealer. Old GM factory worker

  12. Anonymous8:09 PM

    Caroline is getting fat, I mean HUGE GROWING WAISTLINE. She must be on the same diet as that drunken slob Billy. I never saw a business owner who did commercials while they were drunk except for Billy. He must have a huge drool pile up on his pillow when he wakes up from one of those drunken casino commercial shoots

  13. Anonymous6:05 PM

    Loosers stay away from live TV. Get Sirius radio also .who in their right mind would go on a cruise with these jerks.

  14. Anonymous4:12 PM

    I went on the last cruise he did in December of 2014 it was a blast thats all I can say.

  15. They should be banned from tv and radio just for being in your face type commercials.I mute tv as soon as i here them.