Friday, January 11, 2008

Exposing Breasts For Charity

Women Posting Breast Photos On Web For Cancer Awareness 

LABELLE, FL. --  A Canadian charity wants to teach women about breast cancer and has opened a web site on how to check for early signs of the disease. After a self-exam, women are encouraged to post photos of their breasts.

Hundreds of women have uploaded their images on a virtual wall of breast photos. "This is a creative, different, bold, a bit in-your-face way of getting young women's attention," M.J. DeCouteau, executive director at Rethink Breast Cancer told reporters.

She says, breast cancer is the leading cause of death in young women between the ages of 15 and 40, and nearly one-quarter of all breast cancers occur in women under age 50.

As part of Rethink's "touch, look, check"  early detection program, women are being asked to show their breasts online. Women may upload photos of their breasts, fully clothed, in a bra or topless and upload those pictures to the Virtual Wall at the web site .

The virtual wall is secure, anonymous and confidential, but women can add their first name, comments or a dedication to a loved one lost to breast cancer. Ms. DeCouteau said she believe "the benefit of getting information out to young women outweighed any men who were checking it out for their own reasons."

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