Misleading Real Estate Buyer? Sierra Buys

 LABELLE, FL. -- TV ads have been popping up on local Southwest Florida stations advertising SierraBuys.com, stating they will buy your home with no added costs or commissions. This seems to be a rather typical real estate buying company that gives low ball offers to sometimes desperate home owners.

Looking at their webpage though, give no indications of the real name of the company or it's location. These are telltale signs to beware of, with some possible misleading business practices.

Most commonly these companies offer to buy at a very low price and then attempt to quickly sell the contract to a third party at a higher price.

A check with the Florida Secretary of State office shows the actual name of the company is Sierra Solitude LLC registered for business in Florida on July 24, 2026. 

The company's address is 1135 TERMINAL WAY UNIT 209, RENO, NV 89502 with a mailing address of 5150 MAE ANN AVE STE 405 #5338, RENO, NV 89523. The company's owner is JOEL W. JANSON, 5150 MAE ANNE AVE STE 405, RENO, NV 89523.

The address is a FedEx mailing drop center and an office shared with other companies.

Their TV ad shows a BBB "A" rating, but nothing shows up for the company under their Florida business name. But, a Nevada company, Sierra Homebuyers does have a BBB page with the same owner, Joel Janson of Reno. 

On Reddit, opinions are mixed regarding Sierra Buys: some reviewers reported a fast and straightforward transaction, while others noted receiving lowball offers or persistent follow-up communication.

Advice: Unless you need to sell quickly and don't care if you get a way below market value, this could be an option, and be prepared for a not as easy as advertised deal. Otherwise, contact a local real estate agent and list and sell at a normal price.