TALLAHASSEE, FL. – Florida Attorney General Pam Bondi today announced that her office has reached a settlement with Lifestyle Lift Holding, Inc., a company that provides facial rejuvenation services.
Lifestyle Lift is a national facial cosmetic surgery practice with headquarters based in Troy, Michigan. The procedure is advertised as a minimally invasive, short flap face lift performed under local anesthesia.
The settlement follows the office's investigation of allegations surrounding the accuracy and fairness of claims made to consumers about facial rejuvenation services provided at Lifestyle Lift medical centers.
“Lifestyle Lift has agreed to change its marketing materials and practices to eliminate any possible consumer confusion about its services,” stated Attorney General Pam Bondi.
“Lifestyle Lift has agreed to change its marketing materials and practices to eliminate any possible consumer confusion about its services,” stated Attorney General Pam Bondi.
In 2009 Lifestyle Lift reached a settlement with New York state over claims it had posted false customer endorsements on third-party websites, including RealSelf.com, and on some websites the company had created for the purpose. Lifestyle Lift was ordered to pay $300,000 to the state, and it agreed to cease the practice. In 2010, the Florida Attorney General's office opened an investigation to determine whether Lifestyle Lift's marketing practices constituted deceptive advertising. Lifestyle Lift claimed its procedures were safer, less expensive, with faster recovery times.
As a result of the Florida investigation Lifestyle Lift must disclose any compensation made to the models used in its advertisements and its materials, disclose what facial rejuvenation services were performed on models appearing in the company's marketing materials, and comply with Federal Trade Commission guidelines concerning the use of before and after photographs of models in endorsements and testimonials in marketing materials.
The company has also agreed not to use the term “revolutionary procedure” in its advertising to describe the basic Lifestyle Lift surgical procedure.
Florida consumers who purchased services between June 1, 2009 and June 10, 2013 may be entitled to obtain a refund. Eligible consumers are required to submit a claim form to the company postmarked no later than Sept. 8, 2013.
Florida consumers who purchased services between June 1, 2009 and June 10, 2013 may be entitled to obtain a refund. Eligible consumers are required to submit a claim form to the company postmarked no later than Sept. 8, 2013.
A copy of the settlement agreement and claim forms can be found by following this link: http://myfloridalegal.com/webfiles.nsf/WF/MMFD-98RMSM/$file/Lifestyle+Lift.pdf
On a positive note customers can be careful with Lifestyle lift surgery by gaining knowledge from other practicing organizations.
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