Consumer advocate Earl Stewart has made an unusual offer to let him find the best price "out the door" for any new car buyer.
Stewart, the owner of a Palm Beach county new car dealership and weekly host of a consumer advocate radio show and online call in show has long tried to change the auto sales environment and the eliminating misleading advertising and sales tactics used to trick buyers when auto shopping.
One way to avoid trickery, Stewart says to to shop online and get three "out the door" prices from dealers (the price one can write a check for without added extra hidden fees) so consumers can fairly compare pricing without the confusion of advertising and hassles of negotiating prices at a car dealer in person.
Here is Stewart's offer as posted on his blog Earl Stewart On Cars this week:
"I promise you that you’ll get a lower price on your next new car if you buy it online. Many people, especially those born and raised before the “digital revolution” may feel nervous or are incapable of this technological challenge. If you do, I’ll personally walk you through the process. Because I have no idea how many people will take me up on this offer, I must limit it to the first 100 to ask.
Call, email, or text me with the Year, Make, Model, and MSRP (manufacturer’s suggested retail price).
Please furnish me with your zip code and, if there’s a new car dealership that you’d prefer to buy from.
I’ll need your name, email address, and phone number. I promise to keep this information private. I’ll be using a fictious name, email address, and phone number when contacting dealers on your behalf. This will avoid you receiving a deluge of car salesmen hounding you.
If you’re a Costco member, please furnish me with your Costco membership number. The Costco auto buying program is your best source of getting the lowest price. If you’re not a member of Costco, I recommend you buy an annual membership for $60 just for their auto buying program.In less than three days, I’ll advise you of the lowest out-the-door price of the car you told me you wanted to buy. This out-the-door price is the amount you can write a check for, hand it to the salesman, and drive your new car home.
If you don’t know me, you’re probably asking yourself “Why would he go to the time and trouble to do this?” The answer is that I like to help people like you. If you’ll read my blog, www.EarlOnCars.com you’ll understand.
You might also be saying to yourself, “This guy’s a car dealer and he’s just trying to trick me into buying a new Toyota from him!” You’d be right that I’m a Toyota dealer, but you’re wrong that I’ll try to sell you a car. Read my blog, buy my book (Confessions of a Recovering Car Dealer, available on Amazon… 100% of the proceeds go to the charity, Big Dog Ranch Rescue) or ask anybody that knows me, and you’ll learn the truth.
Finally, you might wonder if the price I find for you is truly the LOWEST. The answer is “not necessarily”. But it’s lower (likely much lower) than the price you would have paid had you not let me obtain the price online. You might be able to obtain an even lower price if you want to invest the time and aggravation in shopping my out-the-door price with even more car dealers. Just remember the definition of my out-the-door price…the price you can write your check out for and drive your car home."
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