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It's HUGE! How Billy And Caroline Sell Lots Of Cars In Florida
"Caroline, It's HUGE!" - Selling Cars Big Time In Pine Island
The Fuccillo ads are probably the most played spots on Fort Myers radio and TV stations, probably outdoing the Morgan and Morgan law firm ads that play obnoxiously too often as well.
William B. Fuccillo is the sole owner of Fuccillo Affiliates Of Florida, Inc., the one-year old automobile company hitting it big at the Pine Island Road store. Many say they hate the ads with the "huge" tagline, but you have to admit, you can't forget it. It's just "huge."
Fuccillo started in the car business back in 1980, two years after attending Syracuse University on a football scholarship. He started buying car dealers' trade-in vehicles, reconditioning them and selling them at dealer auctions for a nice profit splitting it with the dealership he worked for.
Having saved a large nest egg from his car sale profits, he bought a Dodge dealership in 1989 in Adams, New York, with $125,000. He bought a second dealership in 1990, beginning a string of dealership purchases all over the country. He says he liked to buy a dealership cheap, and then sell it two years later for a big profit.
He's owned automobile dealerships in California, Nevada, New Mexico, and the Carolinas. His base, however is New York. He started his Fort Myers store last year and as luck would have it high gas prices, and a shall we say "huge" inventory of Kia vehicles have done well for Fuccillo.
Caroline Renfro, the gal who never gets to finish the TV commercials before Billy says, "It's HUGE, Carolyn, It's HUGE," has been acting in the Fuccillo commercials for many years. Originally from North Carolina, Caroline met Fuccillo when had a dealership there. His son also attended school there for a while.
She worked for JTA Talent in Charlotte, N.C., and has done other car dealership commercials other than the "huge" ads for Fuccillo, including ads for a Greensboro, N.C. Kia store. http://www.youtube.com/watch?v=baSg3sDJLOU&feature=related
For Caroline fans (her Linkedin page): http://www.linkedin.com/in/carolinerenfro
For Billy fans (ad for his New York car store): http://www.youtube.com/watch?v=pQO0v_HEGU0
UPDATE May, 2013: Fuccillo charters cruise ship for customers' 5-day Bahamas trip and other sales gimmicks (see story)
UPDATE May, 2013: Fuccillo charters cruise ship for customers' 5-day Bahamas trip and other sales gimmicks (see story)
posted by KQ4YM | 7:58 PM
15 Comments:
Tv ads are in very very poor taste and downright annoying .
Not really in poor taste....but yes, often annoying due to the frequency, but the plan is spot-on, you can't forget
love the ads, very entertaining; love that Billy donated $100,000 to the local Salvation Army over Christmas.
RECENTLY MET THE GUY, TRUE GENTLEMAN.
Listen. We've been dealing with this obnoxious guy for years in NY. It's time someone else got a taste. He's worse than Justin Resnick and his mattress commercials. Never met him. He could be the nicest guy in the world but his commercials are so annoying I will NEVER buy a car from him. I'll take the bus first.
I love these people that have these negative opinions about him being obnoxious. It doesn't matter. His strategy works. If you don't like it turn off your radio, t.v.
i work for billy and if you dont like his ads thats your problem turn off your radio / tv he is extremely generous and a wonderful boss, come see us on pine island road in cape coral ill be the smiling employee
he catches your attention and if the price is right, he's the guy i will buy from
Not only are these commercials annoying they are offensive
I can't chane the channel fast enough?
Hubby and I snowbird in Matlacha from England and get a good laugh out of the Fucillo adverts. Billy, apparently, is a generous man (only this weekend he has pledged up to $50k for Wink TV and recently paid $100k to the Salvation Army). Only those who are in his life, or work for him, have a real idea of his personality. Don't knock the man for his adverts - they work. If you don't like them then you should know where the off switch is on the TV or radio - if not then you really shouldn't be allowed out on your own. A lot of 'knockers' of successful people are basically jealous at the end of the day. Good luck to him, Caroline and his dealership.
They are the best dealership in Florida. He has been the best thing for our community. His commercials are a little annoying but he is nothing like that in person. they have the best management team ever.. We are a family of 3 Kias and we love them..
The commercials are more than just annoying. In my opinion, they degrade the intelligence of the entire community. The fact that the man has to raise his voice and scream to get our attention to buy a car is just ridiculous. Is this what our society has come to? Do ads have to have this kind of shock value in order to get our attention as something worthwhile? I would never buy a car from a car dealership owner who behaves this way. NEVER. Does matter what kind of guy he might be.
My question is why do people have to be sooooo judgemental. REALLY? I think there are so many critical people. It's a commercial get over yourself. He is a generous person who runs a great business who employees people that respect him and I say good for him I told my daughter Mandy to go to him love his commercials what annoying is unhappy people....Keep up the good work.....
I recently had the honor of meeting Billy in Cape Coral and have to say I told him his commercials bug me and when I change the channel he is there also. He is a caring man and is not at all like he is in the commercials. In fact, he has lost weight and is better looking and slimmer than he is on TV. You go Billy! Can't wait until you open your new store in North Port, the up and coming city in South Florida.
he does nothing good for no one when he is promoting alcholism
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