"Caroline, It's HUGE!" - Selling Cars Big Time In Pine Island
LABELLE, FL. -- Fuccillo Kia in Cape Coral, Florida, just north of Fort Myers, is advertised as one of the largest Kia dealerships in the country. Featured in the TV and radio ads, Billy Fuccillo is obnoxious and unforgettable. And that's the plan. He wants you to buy a car from his Pine Island dealership, and buy it now, presumably at "huge" savings.
The Fuccillo ads are probably the most played spots on Fort Myers radio and TV stations, probably outdoing the Morgan and Morgan law firm ads that play obnoxiously too often as well.
William B. Fuccillo is the sole owner of Fuccillo Affiliates Of Florida, Inc., the one-year old automobile company hitting it big at the Pine Island Road store. Many say they hate the ads with the "huge" tagline, but you have to admit, you can't forget it. It's just "huge."
Fuccillo started in the car business back in 1980, two years after attending Syracuse University on a football scholarship. He started buying car dealers' trade-in vehicles, reconditioning them and selling them at dealer auctions for a nice profit splitting it with the dealership he worked for.
Having saved a large nest egg from his car sale profits, he bought a Dodge dealership in 1989 in Adams, New York, with $125,000. He bought a second dealership in 1990, beginning a string of dealership purchases all over the country. He says he liked to buy a dealership cheap, and then sell it two years later for a big profit.
He's owned automobile dealerships in California, Nevada, New Mexico, and the Carolinas. His base, however is New York. He started his Fort Myers store last year and as luck would have it high gas prices, and a shall we say "huge" inventory of Kia vehicles have done well for Fuccillo.
Caroline Renfro, the gal who never gets to finish the TV commercials before Billy says, "It's HUGE, Carolyn, It's HUGE," has been acting in the Fuccillo commercials for many years. Originally from North Carolina, Caroline met Fuccillo when had a dealership there. His son also attended school there for a while.