Gold Seller Alert - "Road Show" Hits LaBelle
LABELLE, FL. -- Hendry and Glades county, Florida residents may have received a color brochure in the mail this week advertising the "Original Roadshow Gold, Silver & Antique" event "as seen on TV," according to the large direct mail piece.
However, despite the perhaps misleading advertisement, the company Gold Coast Refining LLC of Boca Raton, Florida appears to be a less than three-month old outfit, having filed for incorporation with the Florida Secretary of State in September of 2011.
One of the promised gimmicks to bring sellers in to the Port LaBelle Inn for seven days is a claim of "50% more than the pawn and jewelry stores are paying." Included prominently on the ad is a scratch to win feature to win a flat screen tv or a Walmart gift card.
The outfit makes the claim "we own our own refiners, so cut out the middleman" as the reason they can pay 50% more than pawn or jewelry stores. The "refinery" and home office of Gold Coast Refining appears to be located in a modest middle class home at 429 NE 32 Street in Boca Raton, owned by Jessica and Phillip Hoylman. Jessica is one of the company owners.
The ad's fine print indicates everyone has a 100% chance to win a gift card "while supplies last" and a one in 9,372 chance for the TV. The big "BUT" is you must sell some gold to win a prize, otherwise you get a "consolation prize."
How the 3-month old company is claiming to be the "Original Roadshow" we can't figure, although the popular History Channel's Pawn Stars show, featuring the Harrison family's Gold & Silver Pawn Shop based in Las Vegas, is doing their own "road show" style traveling tour throughout the U.S. and Canada, buying gold and antiques.
The Florida company, Gold Coast Refinery LLC is owned by Sean McNamara of Fort Lauderdale, and Jessica Lynn Hoylman of Boca Raton. Hoylman has owned several apparently failed used auto type businesses in the past, including Super Auto Liquidation Events LLC, Sales Promotions USA , and Vintracker of Florida LLC.
Responding to how the wording in the company's direct mail advertisement was chosen, Holylman says "I used the word 'Original' because it wasn't taken. 'As seen on TV' is used because we have done commercials."
Gold, silver and antique sellers might be advised to get a second or third appraisal before selling their valuables to an unknown company.
Update: As of April 2013, Jessica Hoylman and Phillip W. Hoylman are defendants in a four-year old foreclosure suit against them brought by BAC Home Loans Servicing LLC. Phillip Hoylman, was reportedly a car salesman. Jessica Hoylman filed papers for a new company, East Coast Refining in April, 2012, working again out of her under foreclosure home in Boca Raton.